With almost half the world’s population wired to the internet, our increasingly interconnected world has developed global shifts in tactical thinking and positioning among businesses across different sectors and industries. With each passing day, some new technological tool emerges that changes our lives and increases our dependence on the World Wide Web.
Of course, people have constantly
enthralled themselves in one pursuit after another, all with the aim of
enhancing the quality of life. The modern conveniences brought to us by the
internet are quite literally earth-shattering. Barely a decade ago, few could
have ever thought it was possible to interact with hundreds of consumers and
conduct business online in real-time, at a speed that often seems excessive at
the best of times.
Nevertheless, despite these conveniences, many are still left in the dark when it comes to internet marketing. While most people consider themselves self-professed experts at consuming content and utilising a variety of tools freely offered to browse and seek out information, we’re successfully drowning in a sea of digital overload.
The challenge businesses face in the digital age
Today, accomplishing any semblance of exposure has become a notable challenge for most businesses. While we have become increasingly proficient at looking up information, most businesses do not pay nearly as much attention to making themselves more accessible to their target audience.
It’s clear that online marketing in Sydney is no simple job. This is the fundamental reason for the existance of a strong market for “specialist” internet online marketers who are continuously looking for ways to improve visibility and attention in order to attract the ideal target audience. As you may have already realised, such an opportunity is largely influenced by one significant player — Google.
The dominant search engine on the Internet has more 200 algorithms in the ranking factors which continue to puzzle marketers. Google core algorithms and its tendency to shroud its data in layers of obscurity is not something new. However, it is vital to understand its significance when it comes to marketing on the internet just because this exposure will largely determine what your business is capable and not capable of doing.
Set aside social media and other forms of marketing for the time being. Search engine optimisation (SEO) provides the key to near-limitless amounts of traffic online.
The more you understand SEO and the more strides you take to discover this relatively complicated discipline, the most likely you will succeed in appearing organically in the search results page. This is why most businesses tend to spend so much on an
SEO company in Sydney that can help them realise this objective.
Let’s face it; organic search is critical to marketing online. Most start-ups do not have a huge marketing budget and don’t know the first thing about lead magnets, capture pages and sales funnels, appearing noticeable is vital towards long-term success. Ideally, you would want to generate organic traffic to your website from searches which are free and nearly limitless. However, creating that kind of traffic does not come easy and businesses will need to spend money on ads and content marketing before seeing any return on investment.
Getting Google’s Trust
A common error that the majority of businesses make when attempting to drive traffic to their site or improving their exposure across a range of online mediums is that they try to do the least quantity of work for the best return. They cut corners, and they take shortcuts. Because of that, they fail. Today, if you’re keen about marketing anything online, you need to gain Google’s trust.
Getting Google’s trust does not take place overnight. It takes some time. Think about developing your relationship with anyone. The longer you have known a person, the more likely that person is to trust you. In the process, there are other people that he or she knows that might either vouch or disprove your trustworthiness. Google works the same way which is why link building is such an effective web marketing strategy.
If you’re going to understand internet marketing, you need to understand the significance of building Google’s trust. There are three core parts involved here:
The first element of Google’s trust relates to age. Age is more than a number. However, it’s not merely the age when you initially registered your website. The indexed age involves two elements — the date that Google initially found your site and what occurred in between the time that Google discovered your website and the current time.
Just think of any relationship for a moment. For how long you’ve known an individual is essential when gauging trust. It’s not the be-all-end-all, but age is a critical element. Hence marketers should not expect instant results regardless of how much money they have spent on their web marketing campaign.
Think about it — whose opinion
would you value more? Somebody whom you have just met a few days ago or a
friend whom you’ve known since you were a child? Undoubtedly, most people would
lean towards the latter.
Authority is an integral part of the trust, and it relies heavily on quality links originating from sites that Google currently trusts. Authority mostly connects to the off-page optimisation discipline of SEO that happens away from the website instead of the on-page optimisation that takes place directly on the webpage.
For instance, what are the quality and amount of the links that have been produced over time? Are they natural and organic links coming from relevant and useful sources? Are all the connections originating from the same couple of websites gradually or is there a healthy amount of global IP diversity in the links from reputable sources? If so, then Google is likely to associate your site as adhering to the same quality as well.
Content is King
You may have heard from experts that content is king in the world of online marketing. Producing informative, exciting and unique content needs to be at the heart of any internet marketing plan. Too often, businesses disregard this fact.
The truth is that content
marketing takes a of work, and anyone who tells you otherwise is not being
completely honest with you. You cannot master
marketing anything on the internet without having quality content.
Quality content is most likely to get shared. By keeping away from subpar content, your business is able to create material that people find useful, repeatedly shared and referenced by other sites as well. There is no better way to gain Google’s trust than creating a reputation for quality and engaging content. Keep in mind that such a goal can take time and patience.
The aim is not to produce an enormous quantity of content in a few days. If you attempt to spin content or replicate it in any fashion, you’ll suffer a Google penalty, and your visibility will be suppressed.
So there you have it — an overview on how Internet marketing can help your business stand out online. Such understanding can prove useful and ought to give you a good idea of what it takes to successfully pitch anything on the web whether its a product, information or service.