Inbound marketing is time-intensive. As well, it takes much domain knowledge. It can be challenging for businesses to spend the time and internal resources critical to learning and implementing search engine optimization and social media (to name only two) campaigns by themselves. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you're looking for such an agency, these are the five main considerations you should make:
The Perfect Fit
Working with a firm that will redesign your website won't fetch you more visitors. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Content creation abilities and social media case studies are a must, but the larger contribution an inbound marketing agency can make to its clients' success, lies in its expertise in creating a comprehensive strategy out of smaller inbound techniques. More importantly, these agencies must be able to explain their methodology as clearly as possible, to their potential clients. This shows that the agency has delivered ROI to clients it has worked with before, further indicating that it has the chops to do the same thing to you now.
Peppering your potential agency's pitch should be such words as "analytics," "metrics," "benchmarks" and other terms similar. Progress made toward your objectives have to be measured at each and every step of the way, and an effective inbound marketing agency will have the ability to track all campaigns and provide regular updates on their performance. You want to achieve certain things by hiring these professionals. To know if they're doing their job, you need scientific data.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. To be successful, your inbound agency should get inside your head to build the right content and know more about those ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Finally, does the inbound marketing agency you're planning to hire, post on their blog regularly? What can you say about their own social media presence? Are their site's landing pages optimized, and what is the quality of their content of each page? A great inbound marketing agency must be its own emulation-worthy case study.