Operating a business of any size is difficult in the global market. Whether the business is small or large, new or established, mainstream or unique, challenges will arise constantly. The best way to remain competitive, thrive, or expand is to continue learning. There is always something new to learn because trends, resources, and ways of doing business change often. Marketing is a prime example of changing methods, new challenges, and ways to make contact with customers. Traditional methods of television and radio commercials, printed weekly flyers to announce sales, and billboards to attract customers are all but gone.
Modern marketing consists of creative websites, interesting content that changes frequently, and social media pages on several platforms. It is fast-paced, responsive, and ever-changing. Marketing today has to capture the attention of a population with short attention spans. It has to appeal to people who seldom look up from mobile devices. Marketing also has to be formatted to reach several targeted audiences simultaneously. Social media pages provide a direct link between businesses and customers. That is excellent, but also presents some challenges. Customers who ask questions or post comments on a social media page expect a timely response. Responding to requests, answering questions, and adding new content on pages is a full-time job rather than a menial task that can be put off until the weekend. Owners need to research classes, seminars and workshops to have as a useful reference in order to keep up with trends, ideas, and ways to captivate customers.
Learning how to plan and implement an email campaign, for example, is helpful to any business. Most large businesses have the time and finances to seek out companies that provide marketing services, monitor social media pages, and help the business remain on within top rankings on search engines. Small and medium businesses do not have that luxury. Finding an online course on digital marketing, social media marketing, or both can provide skills and ideas required to manage marketing in-house. Owners can select an employee with an interest in computers, marketing, or social media and pay to have that employee take a class online. The cost is minimal and most courses can be completed within three to six months. The employee becomes certified in digital or social media marketing and the business enjoys increased revenues from new and returning customers.